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White line illustration of a laptop computer, against a maroon background, to demonstrate Loyola University Chicago's digital and website strategy, design, and development work.

Digital

University Marketing and Communication

Digital

UMC Digital leads the direction of LUC.edu websites, handling everything from data analysis and strategy work to designing and developing the sites themselves. Our goal is to create a consistent and engaging user experience, aligning our work with University goals and priorities.

Beyond this enterprise work, we work with campus Site Content Coordinators to optimize all LUC sites. We have a collaborative and consultative approach, offering training and ongoing support, to help ensure a healthy website and optimal performance.

We also help navigate emerging and established marketing technologies. Whether it's managing Loyola's preferred web content management platform, TerminalFour, or utilizing tools like Siteimprove, Google Analytics, or AI, we hope to simplify the tech side of things.

Content Management System

Quickly and seamlessly manage your website’s content using TerminalFour (T4).

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Analytics and Quality Assurance

Ensure the quality of your website and heighten its performance with Siteimprove.

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Web Training

Optimize your website with proven strategies to drive engagement and propel relevancy.

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Website Policies

Domains

With the exception of rare circumstances, all LUC websites should exist within the LUC.edu domain and Terminalfour content management system. When a non-LUC.edu domain name is called for, UMC Digital approves the request and Information Technology Services (ITS) registers it on your behalf. No individual, department, college, or school other than our office should register a domain name for official use. 

Roles and Responsibilities

All LUC websites function under a distributed governance structure. Each LUC domain must be managed by a Site Content Coordinator (SCC) and is supported by UMC Digital and Information Technology Services (ITS). Some sites may have multiple SCCs and/or a dedicated marketing communications manager depending upon the size of the website.

Site Content Coordinators (SCCs)

SCCs typically manage a group of pages within a specific topic area or smaller sub-sites. They are attentive to stakeholder needs at the grassroots level, which includes:

  • Managing regular, routine site updates, typically text and images only​
  • Meeting with UMC Digital (and/or the Marcom lead where applicable) regularly or as needed​
  • Raising technical needs/issues to UMC Digital (and/or the Marcom lead where applicable)
  • Completing T4 101 training online, Publishing Best Practices training with UMC Digital, and T4 201 training with UMC Digital. Additional training needs depend upon the extent of website creation and complexity.

Each SCC is expected to follow established web standards for performance and brand consistency. The LUC T4 website is continually updated with training and support materials, including links to weekly office hours.

UMC Digital

The UMC Digital team is a consultative partner at the enterprise level for strategy, design, and performance.

  • Trains and consults with Marcom leads and SCCs regarding best practices, quality assurance, engagement metrics, and optimization opportunities​
  • Coordinates with Marcom leads for development or troubleshooting needs​
  • Reviews the digital strategy as school needs or priorities shift, providing recommendations and support to the Marcom leads

NOTE: UMC Digital and ITS collaborate to resolve system-wide issues related to T4. If there is a problem related to content on your page or site, feel free to contact UMC Digital or your Marcom lead first.

Marcom Team Members

School-based marketing communications managers provide strategic direction and oversight to websites, managing brand-level, reputational pages. This includes:

  • Consulting with SCCs as needed for new content​
  • Identifying and coordinating content site needs related to integrated campaigns, messaging, and initiatives​
  • Ensuring site alignment with approved digital strategy​
  • Reviewing site metrics and opportunities with UMC Digital regularly

Site Management

Each SCC is expected to follow established web standards for performance and brand consistency. The LUC T4 website is continually updated with training and support materials, including links to weekly office hours.

Please contact us:

DigitalTeam@LUC.edu

Domains

With the exception of rare circumstances, all LUC websites should exist within the LUC.edu domain and Terminalfour content management system. When a non-LUC.edu domain name is called for, UMC Digital approves the request and Information Technology Services (ITS) registers it on your behalf. No individual, department, college, or school other than our office should register a domain name for official use. 

All LUC websites function under a distributed governance structure. Each LUC domain must be managed by a Site Content Coordinator (SCC) and is supported by UMC Digital and Information Technology Services (ITS). Some sites may have multiple SCCs and/or a dedicated marketing communications manager depending upon the size of the website.

Please contact us:

DigitalTeam@LUC.edu