- Use hashtags selectively.
- Tap into universal hashtags like #tbt, but only when brand appropriate.
- Use LUC’s official hashtag, #LoyolaChicago, on most posts.
- Use admissions hashtags #FutureRamblers and class hashtags like #Loyola2023
- Use athletic hashtag #OnwardLU
- Use commencement hashtags #GoForthLUC and #GoForthArrupe
- Use more than a few hashtags on one post
- Build your calendar around hashtag holidays like (occasionally good, when brand appropriate)
- Use universal hashtags like #Classof2019—they do not tap into the Loyola audience
- Use an event or campaign hashtag if there is no audience-participation included. The power of hashtags is audience buy-in and ownership.
- Create hashtags for one-time event use. Rather, work with us to create one that can have shelf life.