Spring Conference: Marketing the Family Brand
A family business builds their reputation by keeping promises and delivering exceptional services or products to their customers. For a family business who has their name on the front door, there's added pressure to go above and beyond. What is it like when the family name is also the brand name?
Special guests the Smithe sisters spoke about what it’s like to be the public face of their family business (Walter E. Smithe Furniture and Design), the pros and cons of using the family name as a marketing asset, and what succession has been like from one generation of marketing to the next.
Megan Martin, owner of Page One Public Relations, works closely with Walter E. Smithe on their PR strategies. Martin and her team spoke about the benefits of strategically leveraging the family name as a marketing asset and how your family business can begin to think strategically about using your name to boost your brand.
Speakers:
- Meghan Clark, Director of Marketing, Walter E. Smithe Furniture and Design
- Caitie Jisa, Designer, Walter E. Smithe Furniture and Design
- Colleen Parker, Director of Advertising, Walter E. Smithe Furniture and Design
- Maureen Smithe, Buyer, Walter E. Smithe Furniture and Design
- Megan Martin, Owner, Page One Public Relations
Event info:
Date: Thursday, March 7, 2019
Time: 8:30 a.m. - 1 p.m.
Location: Schreiber Center
A family business builds their reputation by keeping promises and delivering exceptional services or products to their customers. For a family business who has their name on the front door, there's added pressure to go above and beyond. What is it like when the family name is also the brand name?
Special guests the Smithe sisters spoke about what it’s like to be the public face of their family business (Walter E. Smithe Furniture and Design), the pros and cons of using the family name as a marketing asset, and what succession has been like from one generation of marketing to the next.
Megan Martin, owner of Page One Public Relations, works closely with Walter E. Smithe on their PR strategies. Martin and her team spoke about the benefits of strategically leveraging the family name as a marketing asset and how your family business can begin to think strategically about using your name to boost your brand.
Speakers:
- Meghan Clark, Director of Marketing, Walter E. Smithe Furniture and Design
- Caitie Jisa, Designer, Walter E. Smithe Furniture and Design
- Colleen Parker, Director of Advertising, Walter E. Smithe Furniture and Design
- Maureen Smithe, Buyer, Walter E. Smithe Furniture and Design
- Megan Martin, Owner, Page One Public Relations
Event info:
Date: Thursday, March 7, 2019
Time: 8:30 a.m. - 1 p.m.
Location: Schreiber Center