Loyola University Chicago

University Marketing and Communication

Color Palette

Our palette embodies the history of Ignatius—red and gold were the colors of the House of Loyola— as well as the University’s setting along Lake Michigan and in Chicago. In addition, the palette reflects Lakeside campus design/architecture guidelines created in 2008. The limited palette, used with generous white space, allows authentic photography and other graphic elements to shine. Text, especially in print, should be black, with color used to guide viewers through information.

Identity Colors
  • Maroon
  • Pantone 208 C
  • C:11 • M:94 • Y:35 • K:31
  • R:146 • G:34 • B:71
  • Hex #922247
  • Gold
  • Pantone 123 C
  • C:0 • M:28 • Y:98 • K:0
  • R:254 • G:189 • B:24
  • Hex #FEBD18
Secondary Colors

These colors support our identity colors and provide welcome variety when used sparingly. Take care, however: The University’s primary colors should always dominate.

  • Gray
  • Cool Gray 8U
  • C:20 • M:11 • Y:12 • K:32
  • R:149 • G:149 • B:149
  • Hex #959595
  • Patina
  • 7474U
  • C:86 • M:10 • Y:33 • K:11
  • R:0 • G:150 • B:160
  • Hex #0096A0
  • Sand
  • 2312U
  • C:0 • M:18 • Y:31 • K:25
  • R:170 • G:135 • B:97
  • Hex #AA8761
  • Lake
  • 2151U
  • C:83 • M:40 • Y:0 • K:18
  • R:5 • G:111 • B:169
  • Hex #056FA9