Loyola University Chicago

University Marketing and Communication


Here are just a few important questions for you and your team to have answered prior to submitting your creative request form.

  • What are the complete marketing objectives, strategic goals, and expectations?
  • What is the overarching message?
  • What are the 'must haves'?
  • Who is the target audience?
  • What is the desired tone?
  • What is the desired action you want recipients/viewers to make?
  • Will this piece need to be printed or is it an electronic communication?
  • What's your total budget?
  • When do you need it?