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Marketing involves creating, communicating, delivering, and exchanging value, and can take various forms. From an Instagram influencer’s posts to a vendor in an open market—marketing shapes our everyday lives.

The BBA in Marketing degree program at the Quinlan School of Business concentrates on developing difference-makers who value diversity, equity, inclusion, sustainability, and ethics in the aim to use marketing as a force for good in society.

Our program is nationally ranked: it is No. 24 in the nation, according to U.S. News & World Report, 2022.

Program Highlights

  • Through the combination of theory and practice, and the use of experiential collaborations with business and non-profit partners in the local and global communities, case studies, and research projects, students learn to apply marketing principles and evaluate the results of their decisions.
  • Our synthesis of digital and computer technologies, multimedia resources, and thoughtful consumer and market analysis allows students to apply both the science and art of modern-day marketing to strategic problems.
  • Marketing faculty bring to the fore issues of social justice, sustainability, cultural competency, and ethics in the curriculum to foster values-based leaders.
  • Students may also take business and marketing courses that offer an international focus at various campuses and/or university partnerships across the globe.
  • Apply for the Marketing Departmental Honors Program.

What You'll Learn

  • Principles of marketing
  • Why and how consumers behave
  • How to incorporate social justice and a stakeholder approach in all decisions
  • Interdependent, empathic, and global solutions
  • How to understand, formulate, integrate, and execute all elements of a marketing plan
  • Role and application of digital tools and analytics within a marketing plan
  • Appropriate research techniques to investigate consumer, market, social, and environmental trends
  • Role and application of strategic marketing
  • Field-specific knowledge and skills in sales, branding, market research, and integrated marketing communications

Careers

  • Brand/product manager
  • Social media manager
  • Salesperson, fundraiser, and business development manager
  • Marketing research analyst
  • Account or media planner
  • Analytics manager or database marketer
  • Public relations representative

Because Loyola is a member of the Jesuit network of 27 colleges and universities nationwide, our graduates can receive career services at Quinlan's Business Career Services, as well as at career centers at U.S. Jesuit colleges and universities.

Curriculum

All Quinlan School of Business students must complete the core curriculum. Students pursuing the BBA degree in Marketing must also complete the business core curriculum as well as 15 required hours from the degree requirement options listed below.

Core Curriculum

  • COMM 103: Business & Professional Speaking
  • MATH 131 or 161: Elements of Calculus or Calculus I (students majoring in Finance are strongly encouraged to take MATH 161 instead of MATH 131)
  • MGMT 341: Business Ethics
  • BSAD 220: Internship and Career Preparation
  • Two Writing Intensive courses, one of which must be a Quinlan course or ENGL 210
  • Global Awareness. The course used to satisfy this requirement may include any course from the GIST major group including ANTH 100, 102. ASIA 101, INTS 101, LASP 101, PLSC 102, or a study abroad experience will count toward this requirement.

Business Core Curriculum

 
  • ACCT 201: Introductory Accounting I
  • ACCT 202: Introductory Accounting II
  • BSAD 343: Business Analytics
  • ECON 201: Principles of Economics I (Micro)
  • ECON 202: Principles of Economics II (Macro)
  • FINC 301: Introductory Business Finance -or- FINC 334: Principles of Corporate Finance (required for Finance majors and minors)
  • ISSCM 241: Business Statistics
  • INFS 247: Business Information Systems
  • SCMG 332: Operations Management
  • LREB 315: Law and the Regulatory Environment of Business
  • MGMT 201: Managing People and Organizations
  • MGMT 304: Strategic Management
  • MARK 201: Principles of Marketing

Major Requirements

In addition to Core Curriculum and Business Core Curriculum requirements, students pursuing the BBA degree in management must complete 15 credit hours in the following courses:

  • MGMT 360: Values-based Leadership
  • HRER 301: Principles of HR Management
  • Three 300-level management courses

BBA in Marketing

For complete course descriptions, visit LOCUS.

  • 201: Principles of Marketing (Business Core)
  • 310: Consumer Behavior (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 311: Marketing Research (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201 and ISSCM 241)
  • 320: Marketing for Environmental Sustainability (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 323: Personal Selling (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 334: Services Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 341: Global Marketing (Rome only) (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 360: Retailing Management (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 363: International Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 365: Sport Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201 and SPRT 130)
  • 370: Political Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 373: Integrated Marketing Communications (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 380: Digital Marketing (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 201)
  • 390: Marketing Strategies (prerequisite: junior standing, minimum grade of “C-“ or better in MARK 310, FINC 301 or FINC 301, SCMG 332 and MARK 311; MARK 311 can be a co-requisite)
  • 395: Independent Study in Marketing (Department consent required)
  • 399: Selected Topics in Marketing*

*Only one MARK 399: Selected Topics course can be applied to the MARK major/minor.

*Students who have taken FINC 332 before Fall 2017 meet requirements to enroll into MARK 390. Post Fall 2017 students will need to have taken FINC 301 in order to enroll into MARK 390.

Specialized Requirements

Transfer Students

At the discretion of the Quinlan School of Business assistant dean, a maximum of one transfer course taken prior to matriculating at Loyola University Chicago may be allowed. A 2.0 average GPA is required for all attempted business courses. (BA in Economics students must also earn a 2.0 average GPA for all attempted Economics courses).

Study Abroad

Students planning to study abroad are encouraged to meet with their academic advisor early in the planning stage. A student will be permitted to take up to two approved courses in any Quinlan major or minor (and including BA Economics majors). All courses must be approved by the Quinlan Undergraduate Dean.

Minors

Non-Quinlan students who wish to expand their skills in marketing may pursue a minor in this field. The marketing minor requires 18 credit hours in the following courses:

  • MARK 201. Principles of Marketing
  • Two courses from the following:
    • ACCT 201. Introductory Accounting I
    • ECON 201. Principles of Economics I (Micro) or ECON 202. Principles of Economics II (Macro)
    • INFS 247. Business Information Systems
    • MGMT 201. Managing People and Organizations
  • Three 300-level marketing courses

Quinlan students who wish to pursue a minor in marketing must complete three 300-level marketing courses.

Important Details

At the discretion of the Quinlan School of Business, a maximum of one transfer course taken prior to matriculating at Loyola University Chicago may be allowed. A 2.0 average GPA is required for all attempted business courses. (BA in Economics students must also earn a 2.0 average GPA for all attempted Economics courses).

Quinlan students are limited to double dipping once (that is, counting one course twice) between any major or minor combination, regardless of what program the major or minor is taken in. Non-Quinlan students are limited to double dipping twice (that is, counting two courses twice) between business school minors and/or their respective majors.

Students planning to study abroad are encouraged to meet with their academic advisor early in the planning stage. A student will be permitted to take up to two approved courses in any Quinlan major or minor (and including BA Economics majors). All courses must be approved by the Quinlan Undergraduate Dean.

Admission

To apply for admission and scholarship consideration, please visit the Office of Undergraduate Admission and indicate your interest in this program on your application. For more information, see the following resources:

Contact Us

Department Chair: Jenna Drenten
Email: jdrenten@luc.edu
Phone: 312.915.6150

Tuition and Financial Aid

The Loyola Quinlan School of Business is committed to helping students secure the necessary financial resources to make their business education at Loyola affordable.