BBA in Marketing

• Through the combination of theory and practice, and the use of experiential collaborations with business and non-profit partners in the local and global communities, case studies, and research projects, students learn to apply marketing principles and evaluate the results of their decisions.
• Our synthesis of digital and computer technologies, multimedia resources, and thoughtful consumer and market analysis allows students to apply both the science and art of modern-day marketing to strategic problems.
• Marketing faculty bring to the fore issues of social justice, sustainability, cultural competency, and ethics in the curriculum to foster values-based leaders.
• Students may also take business and marketing courses that offer an international focus at various campuses and/or university partnerships across the globe.
• Apply for the Marketing Departmental Honors Program.

• Principles of marketing
• Why and how consumers behave
• How to incorporate social justice and a stakeholder approach in all decisions
• Interdependent, empathic, and global solutions
• How to understand, formulate, integrate, and execute all elements of a marketing plan
• Role and application of digital tools and analytics within a marketing plan
• Appropriate research techniques to investigate consumer, market, social, and environmental trends
• Role and application of strategic marketing
• Field-specific knowledge and skills in sales, branding, market research, and integrated marketing communications

• Brand/product manager
• Social media manager
• Salesperson, fundraiser, and business development manager
• Marketing research analyst
• Account or media planner
• Analytics manager or database marketer
• Public relations representative

Because Loyola is a member of the Jesuit network of 27 colleges and universities nationwide, our graduates can receive career services at Quinlan's Business Career Services, as well as at career centers at U.S. Jesuit colleges and universities.

• COMM 103: Business & Professional Speaking
• MATH 131 or 161: Elements of Calculus or Calculus I (students majoring in Finance are strongly encouraged to take MATH 161 instead of MATH 131)
• MGMT 341: Business Ethics
• BSAD 220: Internship and Career Preparation
• Two Writing Intensive courses, one of which must be a Quinlan course or ENGL 210
• Global Awareness. Choose from ANTH 100, ANTH 102, GLST 101, PLSC 102, or any business course from the International Business major group. A study abroad experience will also satisfy this requirement.

• ACCT 201: Introductory Accounting I
• ACCT 202: Introductory Accounting II
• BSAD 343: Business Analytics
• ECON 201: Principles of Economics I (Micro)
• ECON 202: Principles of Economics II (Macro)
• FINC 301: Introductory Business Finance -or- FINC 334: Principles of Corporate Finance (required for Finance majors and minors)
• ISSCM 241: Business Statistics
• INFS 247: Business Information Systems
• SCMG 332: Operations Management
• LREB 315: Law and the Regulatory Environment of Business
• MGMT 201: Managing People and Organizations
• MGMT 304: Strategic Management
• MARK 201: Principles of Marketing

In addition to Core Curriculum and Business Core Curriculum requirements, students pursuing the BBA degree in marketing must complete 15 credit hours in the following courses:

• MARK 310: Consumer Behavior
• MARK 311: Market and Consumer Surveys
• MARK 390: Marketing Strategies
• Two additional 300-level courses

For a suggested course sequence for undergraduate marketing majors, see the Suggested Course Sequence.

Transfer Students

At the discretion of the Quinlan School of Business assistant dean, a maximum of one transfer course taken prior to matriculating at Loyola University Chicago may be allowed. A 2.0 average GPA is required for all attempted business courses. (BA in Economics students must also earn a 2.0 average GPA for all attempted Economics courses).

Study Abroad

Students planning to study abroad are encouraged to meet with their academic advisor early in the planning stage. A student will be permitted to take up to two approved courses in any Quinlan major or minor (and including BA Economics majors). All courses must be approved by the Quinlan Undergraduate Dean.

Non-Quinlan students who wish to expand their skills in marketing may pursue a minor in this field. The marketing minor requires 18 credit hours in the following courses:

• MARK 201. Principles of Marketing
• Two courses from the following:
• ACCT 201. Introductory Accounting I
• ECON 201. Principles of Economics I (Micro) or ECON 202. Principles of Economics II (Macro)
• INFS 247. Business Information Systems
• MGMT 201. Managing People and Organizations
• Three 300-level marketing courses

Quinlan students who wish to pursue a minor in marketing must complete three 300-level marketing courses.

At the discretion of the Quinlan School of Business, a maximum of one transfer course taken prior to matriculating at Loyola University Chicago may be allowed. A 2.0 average GPA is required for all attempted business courses. (BA in Economics students must also earn a 2.0 average GPA for all attempted Economics courses).

Quinlan students are limited to double dipping once (that is, counting one course twice) between any major or minor combination, regardless of what program the major or minor is taken in. Non-Quinlan students are limited to double dipping twice (that is, counting two courses twice) between business school minors and/or their respective majors.

Students planning to study abroad are encouraged to meet with their academic advisor early in the planning stage. A student will be permitted to take up to two approved courses in any Quinlan major or minor (and including BA Economics majors). All courses must be approved by the Quinlan Undergraduate Dean.