Plan 2020: Identity Guidelines
References in text
- RUNNING TEXT—First reference: “Plan 2020: Building a More Just, Humane, and Sustainable World” (include quote marks)
- SUBSEQUENT REFERENCES: "Plan 2020" or "the plan"
- HEADLINES AND SUBHEADS: Treatments will vary based on visual punctuation. In most instances, quote marks unnecessary
Primary mark
Because Plan 2020 is an internal effort within Loyola University Chicago, references to Loyola and an explanation of the plan are not needed. These marks are designed to be used as secondary elements to call attention to content related to the plan.
2020-4C Download
2020-3C Download
2020-BW Download
Tips
- Do not let theses secondary marks impede readability or diminish overall presentation.
- All variations of the mark employ University identity colors.
- Use a shadow or stroke to ensure the outer rim is visible.
- The University tagline, “Preparing People to Lead Extraordinary Lives,” may be omitted.
- Simplify or remove the interior starburst when reproduction is a concern.
Standalone mark
This mark is self-contained; it includes references to both the plan and Loyola. Use it when communicating to external audiences when explaining Plan 2020. It also may be helpful on merchandise and apparel.
2020-STANDALONE-4C Download
2020-STANDALONE-3C Download
2020-STANDALONE-BW Download
Tips
- Do not let theses secondary marks impede readability or diminish overall presentation.
- All variations of the mark employ University identity colors.
- Use a shadow or stroke to ensure the outer rim is visible.
- The University tagline, “Preparing People to Lead Extraordinary Lives,” may be omitted.
- Simplify or remove the interior starburst when reproduction is a concern.
Simple mark
This mark can be used very small—less than 1-inch wide—when communicating to external or mixed audiences.
2020-SIMPLE-4C Download
2020-SIMPLE-3C Download
2020-SIMPLE-BW Download
Tips
- Do not let theses secondary marks impede readability or diminish overall presentation.
- All variations of the mark employ University identity colors.
- Use a shadow or stroke to ensure the outer rim is visible.
- The University tagline, “Preparing People to Lead Extraordinary Lives,” may be omitted.
- Simplify or remove the interior starburst when reproduction is a concern.
Letterhead
- Use pre-printed standard University letterhead. Do not include a visual reference to Plan 2020.
- In the body, refer to the strategic plan as: “Plan 2020: Building a More Just, Humane, and Sustainable World,” including quote marks. Use “Plan 2020,” “the plan,” and similar (without quote marks) on subsequent references.
Event Program
- Ensure that the shape of the sunburst is visible when used on an image.
- Shown: 2020-standalone-4c
To create a Plan 2020 program, contact Ross Zafar (wzafar@luc.edu) or fill out a Creative Request here
Online LUC.edu
- Lead story: Use icon to right of h1 headline.
- Secondary: Use icon to left of h3 headline.
- Interior: Use icon inset into text, beneath byline or within an infobox, flush left above explanation of priority or strategy.
For help creating a Plan 2020 webpage, contact Brittany Davidson (bdavidson@luc.edu).
E-blast
- Ensure that the shape of the sunburst is visible when used on an image.
- Shown: 2020-standalone-4c
To send a Plan 2020 e-blast, contact Kristin Trehearne (ktrehearne@LUC.edu).
Plasma Screen
- Shown: 2020-primary-4c.
- Place in lower left, move copy block to right as needed.
- Use text only in Today’s Calendar scroll.
To create a Plan 2020 plasma screen, contact Kristin Trehearne (ktrehearne@LUC.edu).
Downloads
Please refer to the previous tabs for guidance and proper uses of the mark and templates.
2020-Primary-4C Download
2020-Primary-3C Download
2020-Primary-BW Download
2020-standalone-4C Download
2020-standalone-3C Download
2020-standalone-BW Download
2020-simple-4C Download
2020-simple-3C Download
2020-simple-BW Download
